For the Makers
Resources
Top 14 Articles & Videos as You Grow Your Business
Helpful Tools for Makers, Service Providers and Food Creators
So you’ve come up with a business idea, built out a strategy and explored your market and now you’re ready to grow and focus on generating consistent revenue that allows you to financially support yourself. This stage of your business will require strengthening your business concept and practices. Often at this stage, most of your time is spent working in the business so when you have time to work on the business we want to provide you with our top ten favourite articles and videos to help you get started.
*Hot Tip: Try scheduling in 30 minutes each week into your calendar to check out one of these articles or videos as part of your own professional development.
Marketing
Articles
- Ten Reasons to Ditch Discounting: Amanda Wagner Podcast
- Branding Package – What to Include and Why by Sofia G
- Press Kit & Media Kit – What to Include
Videos
- Why the secret to success is setting the right goals: TED Talk by John Doerr – Learn about OKRs (Objectives & Key Results) *Transcript available (12 min)
- How to create a social media strategy by Shopify (16 min)
- Marketing Strategies that Work by Seth Godin (31 min)
- The Lean Startup by Eric Ries – Learn how to use rapid test cycles to learn what customers really want (14 min)
Leadership
Articles
Videos
- How to build a company that will be innovative, influential and inspiring: Start with Why by Simon Sinek (18 min)
Financial
Articles
- 6 Small Business Financial Statements for Startup Financing by The Balance Small Business
Outlines the key financial statements you should include in your financial reporting and ones that will be key for lenders or investors. - How to Write Annual Finance Reports by Allison Martin
Videos
- 5 Numbers you need to know in your business by Erinn Bridgman (9 min)
- Profit First by Mike Michalowicz – How to manage your money (26 min)
