Four Free Ways to Promote Your Business in 2022

For the Makers

Four Free Ways to Promote Your Business in 2022

Does marketing and promoting your business seem like a moving target? With new technology, trends and best practices constantly emerging — it can be hard to keep up. With eyes on everything that 2022 has brought so far and what’s ahead, we’ve got the perfect roundup of mostly-free tips for promoting your business this year.

Get on Google My Business

If you’re not there already, what are you waiting for? Google My Business (GMB) is a free listing that only takes a few minutes to create. Local users who search for your business will be able to find it, along with location information and reviews. According to Think with Google, 75% of people who find convenient information online are more likely to visit the physical store. Top tip for 2022: you can now add offers to your GMB listing. Try including incentives and deals to your listing to stand out amid the competition.

Introduce Quality Visuals

You don’t need to be a graphic designer or hire a graphic designer (though you can, we love ‘em!) to get great graphics for your business. Whether you’re writing blogs, curating your social media feed or creating ads for Facebook or Instagram — your visuals need to match the quality of your content and be consistent with your brand. One fabulous tool available for free is Canva.com. Using Canva, you can create email signatures, branded graphics, Facebook ads or Stories templates. You can also add animations, arrows, labels, boxes and text. If you splurge for the paid version of Canva (we swear they’re not even paying us to say this), you can create a brand kit to organize and keep consistency with fonts, colours and logos.

TikTok-ify Your Content

Yeah, yeah, yeah, we’ve said it before, but video should be an important part of every business promotion plan. Social media trends show video is more engaging and has more reach, vastly influencing social media trends with the rise of apps like TikTok. Even Instagram has moved to be more video-focused! Here’s the good news — you don’t have to be on TikTok for your business to benefit from this trend (though if you’re so inclined, TikTok is a great platform for more than just dancing). You can apply insights from the popularity of TikTok to your video content on any platform.

Here are the top reasons users are on Tiktok:

• Looking for funny and entertaining content
• Filling up spare time
• Looking for new ideas and inspiration
• Learning how to do new things
• Keeping up with trends