How do I set a purpose, vision & mission for my business?
- Company Culture — Creating Values & Purpose for your Business https://www.kathrynmckenzie.org/culture
- How a Meaningful Brand Purpose Gives you a Competitive Advantage https://www.atb.com/business/good-advice/start-up-business/how-a-meaningful-brand-purpose-gives-you-a-competitive-edge/
- How to write a powerful and effective mission statement: https://www.bigcommerce.com/ecommerce-answers/how-to-write-a-powerful-effective-mission-statement/
- BE 2.0 by Jim Collins & Bill Lazier — Company Values/Purpose/Vision/Mission