How and why should I choose business values?
- Company Culture – Creating Values & Purpose for your Business https://www.kathrynmckenzie.org/culture
- How a Meaningful Brand Purpose Gives you a Competitive Advantage https://www.atb.com/business/good-advice/start-up-business/how-a-meaningful-brand-purpose-gives-you-a-competitive-edge/
- Selecting Company Values https://www.hotjar.com/blog/company-values/
- BE 2.0 by Jim Collins & Bill Lazier — Company Values/Purpose/Vision/Mission
- Start with Why by Simon Sinek – How to build a company that will be innovative, influential and inspiring